War of the Digital Wallets – Apple Pay vs Samsung Pay vs Android Pay

The world is fast approaching the day when one’s smartphone or the smartwatch will completely replace the wallet. One can visualize the scene when one will be able to pay for a meal, shopping excursion, or any other thing by simply tapping one’s smart device to a retail terminal. No scrambling for debit card or credit cards. Make no mistake, this is not a scene lifted from a sci-fi flick, as such a technology do exist in form of digital wallet.
A digital wallet allows one to make electronic transactions for purchasing items online with a computer or using a smartphone to purchase something at a store. They are free and can be downloaded in form of app on one’s smartphone. Apple Pay, Android Pay, and Samsung Pay are the most popular digital wallets and are compatible with a plethora of card readers, credit cards and banks. These three have the difference in mobile platforms and there are many advantages and disadvantages as well as limitations with each of them.

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Android Pay
One can make easy, fast, secure payments in stores, in apps, and on the web with Android Pay. It uses NFC (Near Field Communication) to transmit payment information between one’s phone and properly-equipped payment terminals at supporting stores. One loads all of one’s debit or credit cards into the Android Pay app once, then one can pay with them virtually using the phone in the store. It allows one to transmit information between the phone and the card reader in form of a virtual account number ensuring all personal information is secured on phone. If the store has a newer card reader and accepts Android Pay, one can simply hold the phone to the card reader, while the phone is open. There is no fingerprint authentication required with this application. Android Pay requires that one’s phone has a secure lock screen to work, and the payment information is sent completely securely. It is yet to be supported by all banks or all card types of the bank. One may be able to add the card but will require a secondary authentication PIN to pay for it and may lose rewards or points from credit card issuer. It works on phones with Android 4.4 and later that have NFC and HCE (Host Card Emulation) support.

Samsung Pay
Samsung Pay works very similarly to Android Pay. It’s an app which allows one to load up supported debit, credit, loyalty and gift cards, which can then be emulated using the phone to pay in stores. It is very limited and is only available on latest Samsung Galaxy phones and few other variants of Samsung Galaxy. While using Samsung Pay, one access the card one wishes to use on the app, validate purchase and place phone near the card reader. One can pay for online purchases when on one’s phone by using Samsung Pay and verify the purchase with the fingerprint. Its advantage is that it works with a majority of card readers. It uses both NFC technology and magnetic secure transmission (MST) technology. MST technology emits a magnetic signal which acts like magnetic strip that one can find on most credit cards. This allows one to use this electronic wallet at more terminals than similar applications. MST lets the phone to emulate an actual physical card swipe, which effectively means that it can work at virtually any payment terminal where one can swipe a card. One can activate Samsung Pay on the phone, authenticate with your fingerprint or a PIN, and then hold the phone over where one would normally swipe a card. It will make the terminal react as if one had swiped a card through it, and process the payment. The payment is made with a virtual card number and a one-time authorization token, so it’s super safe and there’s no way one can have one’s payment information compromised.

Apple Pay

Apple Pay is similar to Android Pay in the sense that it allows users to add their debit/credit card directly into the app by either taking a picture of their card or entering the information in manually. One can then use them to pay at stores. Both use NFC technology to communicate transactions to NFC-enabled payment terminals. Apple Pay combines NFC with Apple’s fingerprint reader, Touch ID and is accepted by many major brands. One has to hold the phone close to the payment terminal and touch the finger to the home button so that Touch ID can sense one’s fingerprint and authenticate the purchase.

No matter which of these three payment systems, one must ensure that one’s device’s lock screen is password-enabled with a PIN; alphanumeric phrase; pattern; or a fingerprint, facial or iris scan for additional security. So, no need to scramble for cash or card, just grab your smartphone and go for retail therapy

Blockchain – The Future of Shared Economy

In the accounting and finance world, a ledger refers to the principal log book or a record which summarizes all the financial transactions be it currency or any other unit. It features separate columns for credit and debit, in addition to starting and ending balance for each account. This accounting terminology and method has been in practice for thousands of years for keeping record of transactions. Blockchain is a form of distributed ledger technology that has gained momentum when crypto-currency bitcoin was introduced.
As the transactions evolved with multiple parties coming into the system, it led to distributed ledger in place of a centralized ledger. A distributed ledger is collectively maintained by all those who are a part of the system where as the conventional centralized ledger maintained by one central authority or clearing house. Whenever a transaction takes place, it is shared between system participants and is added as a new ledger entry in the ledger system.

Blockchain – Basic Essence

A blockchain is a distributed online database of transactions that multiple parties share and everyone can trust. A copy of the database or an organized information storage is maintained by each participant in this blockchain network. A blockchain provides the mechanism for building a shared and replicated online ledger network which makes it constantly available for examination with a full audit trail of transaction history.
A blockchain is made up of a series of “blocks” of information that are securely chained together. Any given digital record of an asset can be stored in a block, be it a copy of the title deeds of a bricks-and-mortar property or a virtual commodity. The formation of new blocks takes place whenever participants create or change a piece of information about an asset, such as changes of status, new market prices or new owners.

Blockchain – Is it Secure?

Transactions on a blockchain database are processed one at a time and the successor transaction is executed only after the preceding transaction has completed or failed. Each write operation to the database is considered a block and before a block can be finally added to the chain, all the participants are required to validate the transaction and provide consensus. Since all records are chained together, all records of a blockchain are undisputed. It is simply impossible to change any previous record without changing the copy of every participant in the blockchain.

Blockchain – Does it ensure privacy?

Personal data and identifiers are not required to be stored in the blockchain. The system hides the information, such as name, telephone number, email address and passwords into a numeric value of a fixed length, known as hash value. This is done to provide a unique number which can be quickly indexed and retrieved in a database, and it also makes the user practically anonymous to all parties within the chain.

Blockchain – What the future beholds

Ledgers are fundamental to any party that participates in a transaction in any capacity – including consumers, industry, logistics, banking, and governments. A blockchain allows participants to connect directly, thereby cutting out the need for middlemen and moreover it can’t be tampered. This makes blockchain possess huge potential in the financial sector. Gartner predicts that blockchain will add $176 billion in business value by 2025, and $3.1 trillion by 2030

New iOS 11 -Is This Enough to Compete with Android ?

While the much-touted iOS 11, Apple’s flagship mobile operating system, was revealed by Tim Cook couple of months back in June in Worldwide Developer’s Conference keynote event. The event talked about the inclusion of several improvements in iOS 11, but the main emphasis was laid on increasing productivity for the iPad. There is no exaggeration when one says that iOS 11 will be the largest iOS release for iPad ever. The features include an upgraded Dock, much-improved multitasking, system-wide drag and drop, a powerful file system, and enhancements to Apple Pencil and the software keyboard. iOS 11 ushers in advancements to the Lock screen and Control Centre interfaces alongside the crowd of iPad-specific features.
iOS 11 refines iMessage with an app drawer, but adding of Apple Pay is the biggest star of the release. It rewards iOS users with a ton of special features, like text effects, seamless Wi-Fi and SMS texting and now in-message peer-to-peer payments. Android phones lack an all-in-one messaging app. Android Messages are the standard as well as a basic texter, while Hangouts, Allo and Duo are much more specialized ones. Although, Android has peer-to-peer payments with Google Wallet, one needs to install and set up the app.
Voice assistant
Android has Android Assistant coupled with Google Voice Search and Google Now , whereas Apple has Siri. In iOS11, Siri gets a bunch of updates to make it look better. It also gives it a new male voice and guesses what one might want to know next. Google Assistant will get a mode that can identify objects known as Google Lens and the ability to type queries, not just speak them. Android Oreo has an underlying platform which is more expansive, accurate and knowledgeable than Siri.
Android Oreo versus iOS 11
Android Oreo offers Picture-in-Picture whereby one can shrink a video or Google Maps navigation into a floating thumbnail so that one can keep an eye on it while doing other things. It also offers auto-selecting a name, phone number, address or business to copy and paste. These are little things that can go a long way in making the phone more useful on a day-to-day basis. Android phones, unlike iOS allows playing of music from the phone to multiple speakers if they’re Chrome cast-compatible. The peer-to-peer payments in iMessage is a great option to the native messaging app which is lacking in Android phones.

The NFC chip in iPhones is not useful for anything other than Apple’s in-house payment system. The new framework appears to let the chip in the latest iPhones read any tags and not just Apple Pay tags and act on them based on the phone’s location. NFC can open more avenues for iOS apps to communicate with connected devices. NFC-based key cards or transit passes can be replaced with iPhones.

Core NFC could also enable functions like tap-to-pair Bluetooth speakers — something Android users have been enjoying for a while now — but it’s possible Apple could block such features to keep the “magic” pairing experience limited to AirPods and other devices with its proprietary W1 chip. iOS11 is better than the previous version of iOS but when we compare with Android, it is a different ball game.

How is React Native Superior from its Peers

Generally speaking, the mobile app developers do not prefer mobile app development in native iOS (Swift, Objective C), Android (Java) or Windows (.Net, C#) as the apps target multiple platforms. Native development requires a specific skill set for each platform and higher development efforts leading to a lower return on investment (ROI) in general.

The usage of plain JavaScript, HTML5, and CSS in Hybrid app development is one of the most popular as well as the easiest alternative. The availability of frameworks that allows one to go with basic JavaScript, HTML, and CSS are immensely popular. React Native is a mobile framework that allows one to build native mobile applications (iOS, Android, and Windows) in JavaScript. We are guided by the belief that React Native will be future of mobile app development. Here we compare it with its peers.

React Native and Swift
React Native compared to Swift is a better performing platform. It uses flexbox (similar to CSS for HTML) which is responsive to the size of the screen on which the app is being displayed. Swift uses the CPU of the iPhone more efficiently than React-Native while React-Native uses the GPU of the iPhone slightly more effectively than Swift. React-Native leverages the iPhone’s memory much more effectively than Swift.

React Native and Cordova
Cordova is free and open source under Apache license and is distributed by The Apache Software Foundation. Cordova allows bundling of web technologies inside the WebView shell. Cordova is very slow for AngularJS heavy apps.

React Native and Phone Gap
Phone Gap is an open source development tool which uses Java Script to develop iPhone and Android apps. Phone Gap is a HTML5 app platform which allows one to author native applications with web technologies. React Native is based on the bridge between the native platform and Java Script, that allows rendering real native component instead of a WebView. The app is faster and has better performance since it is rendering native component and not WebView. The app feels & looks native and not like a responsive Web app.

React Native and Qt Creator
Qt Creator is a modern IDE with all the modern features that a developer should possess. Simple interface, great functionalities, awesome debugger, auto-completion, and a lot more features are the hallmark of Qt Creator. React Native allows creating fast real-time applications, not reloading a page on every update gives the user a greater sense of response time. React Native allows the maximum code reusability.

Wrapping Up
React Native provides the benefits from both Native and Hybrid Mobile Apps, without any of the drawbacks. In real life, the usage of hybrid has a tendency to go down for more complicated apps, whereas there are many upsides for developing with React Native. Jump the gun and get ahead of the curve with React Native app development!

Creating a Cross-platform Online Store on React Native

Building world-class application experiences on native platforms based on JavaScript and React was never so easy before the advent of React Native. Mobile Developers can compose a rich mobile UI from declarative component and it uses the same design as widely popular React, the JavaScript library developed by Facebook. React Native has been used by both Fortune 500 companies as well as Start-ups to build thousands of apps. Facebook, Instagram, and Airbnb have all built the latest versions of their mobile apps using React Native.

Writing Cross Platform Apps with React Native

React Native is a JavaScript framework, ideal for web developers who can use it to clean, fast mobile apps by using a familiar framework and a single JavaScript framework. It gives unparalleled benefits of native performance, animations, and behaviour as compared to other cross-platform methods of app development, such as Cordova or Titanium.

React Native the Future of Hybrid Mobile App Development

React Native allows use of a single JavaScript codebase to create both iOS and Android applications, without compromising on quality or performance. It is a highly attractive technology that combines the reusability and cost-effectiveness of hybrid apps with the polish and performance of native apps. It is experiencing rapid adoption and is being seriously considered as an alternative approach for any upcoming would-be hybrid apps.

The following salient features of React Native listed below have made it the preferred choice for mobile app development.

1 A Real Mobile App using React Native – React Native utilizes the same fundamental UI building blocks as regular iOS and Android apps. One just has to put those building blocks together using JavaScript and React.

2 Reduces recompilation time – Letting one build apps faster, React Native also allows one to upload one’s app without recompiling -with hot reloading a magical experience.

3 React Native Compatible – It combines seamlessly with components written in Objective-C, Java or Swift. It allows developers to build the app on React Native and part of the app using Native code.

So why is React Native popular?

React Native is witnessing a widespread adoption because it is lightweight and offers impressive performance, especially for quickly-changing data. Its component structure, encourages one to naturally write more modular, reusable code. It offers a stronger developer experience as one can instantly “refresh” application to see code changes as compared to time taken for rebuilding a traditional mobile application. Industry experts are speculating that Facebook may be creating their own mobile phone, which would be built specifically to support apps made with React Native. Hope by now you see why React Native is a strong choice for your next mobile app project!

A Whole New Ball Game for Marketers and Developers

In this Digital commoditized world, it has become extremely important for brands to maintain loyalty, rapport and harmony. This holds true to its importance because everyone has a smartphone, there are millions of apps on the market and anyone can create an app quickly and relatively at a cheaper rate.

With a new era rising, it has become extremely important for developers and marketers to work together ensuring the right business strategy to succeed in this digital world. The business strategy followed by success stories are all aligned to offer a real purpose. Games have been developed to kill time and boredom, Uber and Ola have made transportation and taxi services simpler. There are hundreds of apps in the market that have been aligned to offer a real purpose, whether its fitness to grocery shopping or learning a new language. For any new business idea or an app to succeed in this competitive world marketers and developers need to merge and think alike while planning ahead for a business strategy. People are going to use your app daily if and only if it serves a purpose for them.  In the upcoming economy, we are witnessing mobile systems to be the driving force.

This change in the idea of mobiles and its importance came about by the change in Google Play store’s algorithm. Google Play Store would previously rank its apps by the number of times they have been downloaded. After the change in the algorithm, Google now ranks apps by the daily engagement by users. For apps to now have a ranking they must have value and be used by consumers on a daily or continuous basis.

This shift has or will create much drift in the workings of marketers and developers. Quantity over quality can no longer be the business strategy. Marketers and developers now more than ever need to work closely on building apps with a purpose to meet the life cycle of that app. Even if developers create apps to kill boredom, there is still room to market it smartly to keep the ongoing engagement. This is only the beginning of this new era, if developed and marketed well, any business would be moving on the right path.

Why are Small Businesses Building Mobile Apps? And are they Important?

With the increase in total internet usage across all devices, Android OS has crossed Microsoft Windows as the leading OS globally. This win of Android deeply reflects on the progress made in the developing markets and also a reflection of mobile phones being used as the dominant platform across the globe. The use of mobile apps in small businesses is still a unique idea. But small business is moving rapidly to make a mobile app.

A number of small businesses that have a mobile app are expected to jump to a 67% rise by the end of 2017. With businesses slowly adapting and catching up with the changes in time and technology we are witnessing more and more businesses shifting focus to technology as a commonplace to conduct business. The reason why small businesses are racing to build a mobile app is quite simple; they want to improve their business.

Industry experts and data has pointed out that using a mobile app can enhance customer service and return on investment (ROI). These are the sole reasons and features any small business right now is looking for in a mobile app. They are shifting with time as they bear witness to examples made by other companies. Businesses run by younger owners or managers are seen to be keener on developing a mobile app while using in-house resources to build these apps instead of external resources.

Mobile apps for small business hasn’t grown to its full potential yet. The market is still in the stages of maturing, but if a small business does not have a mobile app then they are running behind. Taking advantage of the market while it is still in the process of maturing could bear fruits for small business. This will simply allow businesses to gain the best of mobile apps and its features that are improved customer service and solid ROI. It is imperative to have a strategy in mind before you get a mobile app developed. Follow the trends of the market carefully and study the competition. It is only when you have your strategy in place can you gain the edge over your competition.

App development does not come cheap. Many small businesses are choosing to go with in-house production, this does allow more freedom and leverage but also means dedicating a large amount of investment. Bringing on a development and design agency or a freelancer would help fasten and smoothen the process. This would come with experience and expertise of the trends and knowledge in the market.

A mobile app will not guarantee more customers or more business, but it is a better way of connecting with your customers and making sure they are provided with quality service. The main focus of small business should be on improving customer experience and satisfaction by providing them with a mobile application to ease the flow of their search.

Beginning of a New Wireless Star trek Age?

The 2000’s have shown immense digital and technological advances. When we were kids back in the 90’s and the 80’s, our time would be spent mostly in outdoor games. If we weren’t playing under the sun we spent our time playing board games, puzzles etc. But soon after as times kept changing and the advances in technology music players, computers, laptops, and portable handheld gaming devices. It was a massive wave of technological innovations. Gaming devices by Nintendo and PlayStation were in huge demand, every kid on the block either had one or wanted one. Slowly the number of children playing outside reduced and you would see more children on devices. With the passing of time, the number of children on devices began to increase and with latest versions of the device. It’s an amazing sight to behold, a strong example of how human beings are adaptive to their surrounding nature and changes that come with time.

Fast forward to the present and the list in technological advances does not end. We are in an age where everything will soon become wireless. From mobile phones, telephones, headphones, earphones, gaming controllers, music speakers etc. The list can keep going, every month we hear of a new start-up creating something to make the human life easier. Some of the innovations are bizarre and they make you wonder if we even need them but some of them are marvellous creations that make you want to spend the $. Technology has come a long way, the fruits that we bear now were planted years back. Visionaries like Steve Jobs paved the way for these times. Their ideologies, their vision is what made all this possible.

The innovations didn’t stop there, everything that was wired is now becoming wireless. We have wireless headphones, wireless smart bands, and smart watches. Everything is connected through a virtual wireless connection; it’s like a completely different world.

Apple came out with their newest wireless creation: Air pods. The Air pods are definitely worth the wait and the excitement since the announcement has only increased. Air pods wireless ear buds that support a
long-lasting battery, better wireless connection, and seamless pairing with nearby iOS devices. Air Pods also come with a built-in smart sensor that can detect when you remove the ear buds, this feature automatically pauses the music. Air pods are a hot buy in the wireless earbuds market.

Human Inc. recently revealed their creation, Human Sound Headphones. They are rather odd looking as they look exactly like ears. Human says all headphones should look like ears, and with all the new upcoming innovations we can see wireless headphones industry is getting extremely experimental. The two ears are can be connected by a magnet and when put together perform the function of a speaker, the battery last for around 12 hours and hey, it charges wirelessly. The entire surface area of the exterior portion of the ear is touch sensitive, Human Inc. is taking a very natural approach to this innovation.

Amazon Echo, controlled by Amazon’s Alexa is a wireless speaker. But it does a lot more than your normal wireless speaker. It uses nothing but the sound of your voice to play music, search the web, and make a shopping or to-do list, gives you weather reports and all this while your phone stays in your pocket. Alexa is Amazons voice control system. Similar to Apples Siri and Microsoft Cortana. Alexa and echo paired together in one system are possibly the year’s biggest tech products. It uses your voice and fulfils any wish you might have. I mean we used to see all this in Sci-fi movies and now it’s at our fingertips.

The innovations are endless, every day you will hear of a new one. Our race is constantly adapting to the changing times. With these products life has become simpler and more efficient, whether for work or play after using these products and enjoying their uses, all one can say is that ‘Life is good’.


Should you consider rewriting ads?

There is a lot one can do to optimise their paid search campaign. From increasing first page bids, changing keywords and their match types, landing page relevancy. But how important can an ad copy be? How can tweaking a few words here and there make a difference right? On the other hand researching for keywords, auctioning for first page bids and designing a landing page are all intriguing and exciting. But working on Ad copies? The answer might surprise you all.

The reason is quite simple, you can have the best keywords and landing pages. If you are going to show the wrong ads to the wrong audience, it isn’t going to do much of a difference. No one will click on your ads and you will be left with an ineffective ad campaign. But if your ad is of relevance and targeting the right audience then you get all the clicks and right ones too.

Rewriting an ad is one of the most effective paid optimisation a marketer can do. Knowing the importance is the first step but knowing how to effectively write an ad copy is different from knowing its importance.
People are emotional buyers. People search online for solutions to their problems. The problems they have are in urgent need of solving and psychologically having an unsolved problem makes people uncomfortable. Your ads should, therefore, resonate with what people need and target their emotions. It is also important to know that people desire quick results, so the ads should also solve their problem of urgency. If your ad speaks to the people of their problems and needs of urgency they are more likely to go with your ad than your competitors.

People are emotional buyers. People search online for solutions to their problems. The problems they have are in urgent need of solving and psychologically having an unsolved problem makes people uncomfortable. Your ads should, therefore, resonate with what people need and target their emotions. It is also important to know that people desire quick results, so the ads should also solve their problem of urgency. If your ad speaks to the people of their problems and needs of urgency they are more likely to go with your ad than your competitors.

The second important factor to keep in mind is playing at people’s selective attention. Our subconscious pays closer attention to keywords that the person is looking for. So if your ad consists of those keywords you will be able to grasp the user’s attention. If your ad does not target those keywords, the brain deems it as irrelevant and your ad is bound to be ignored.

Rewriting your ad copy is not as interesting and can be a gloomy task but it is an effective way to get your budget’s worth. It is important to think from your audience’s point of view. Ask yourself questions and put yourself in their shoes. Once you answered the questions and thought from your audience’s perspective, you should start writing you ad. Play around, create copies, and keep trying different keyword combinations to make effective and valuable ads.

Understanding UI and UX & its effect on App Development

Which is what?

The process of making the application is User Experience (UX) and the process of integrating them and giving them in an app is User Interface (UI).

UI Is About Making Attractive Interfaces                                                                                                                      

How it is done in iOS

Be it android or iOS, every app is built using common interface features to get a consistent appearance across the system, enabling flexible customization altogether.

These features are adaptable as they let you create an app with a great appearance on iOS platform and update the design when the system brings changes in appearance. There are three main elements which need to be given importance for great UI. 

Managing UI Bars – Make a search, tab, navigation, status and toolbars identifiable to your users. Restrict from using too many controls at a time to allow quick and easy directing, action and communication. You can go for a toolbar if too many controls are needed to manage the content.

Easy to Comprehend UI Views: When users open an app, they are not looking to juggle with so much text on the screen. It should be something they want to do and it’s right there. If you are going for the split view, keep navigation bars to one side of the split view. When going for text views, the text should be decipherable with suitable keyboard type. In the case of action sheets, make sure that for small screens, it slides from the bottom and in large screen it is there altogether as a pop-up.

For the user to end the task, add cancel button and put it at the bottom for clarity. To notify users about some important information or problems, purchases or cancellations, use alerts. In both landscape and portrait mode, the alerts should be clear and responsive.  To provide easy web viewing for embedded HTML, or in e-mailers, you would have to give features like back and forward button for users to flip through several pages. Keeping interactive views, pages, pop-ups and tables allows easy scrolling, positioning, omission and overall a great user experience.

UI Components – If using buttons, why not use custom buttons; if using labels why not use legible and dynamic labels. You can make initiation indispensable for the user by conveying appropriate info with expandable edit menus on photos and texts, keeping page controls at the bottom. To let the user know when the download is complete or when is it in the process, use activity indicators for clarity.

With Apple Pay, Health Kit, and Research Kit, you can design amazingly powerful apps.

For Android

More than a million phones, tablets & devices in various sizes run on the android platform.  The layout system is easily adaptable and has great scalability. You just need to create a flexible and optimizable layout. To make sure that the app looks great on every device you must provide resources for different screen densities (DPI).

The touch and feel of the application have a tremendous role to play in the success of an application. As the first few things that we experience when we open a mobile application are its colours, theme, interactions, graphics and typography.  Very often, all these things impact our senses in a way that we start evaluating an app in our mind and tend to gain interest when we experience an app that is interactive, simple to use and just amazing.

You Need To Engage The User! How Can You Do That?

 By creating a visual dialogue with great animation, style, colours, layout, patterns, and components and enhanced usability. Simply combine archetypal principles of good design, innovation and technology.

It is not necessary to build all of your UI with View and View Group objects. Luckily, there are standard UI layouts and components for Adding the Action Bar, Dialogues, and Status Notifications. Google has given the user interface guidelines, which facilitates the app designers with an overview of Android styles, design patterns, building blocks and much more.

Getting down to the brass tacks for great UI are navigation bars, and users really get annoyed if they happen to be erratic, make sure they are consistent and don’t work in an unexpected manner. When working on widgets, you must know that users like to move their widgets from home screen and it has to be the most important and accessible data.

There are certain properties, which you need to know to create a visually compelling android app:

  •  Material is the Metaphor

Android utilises this new design metaphor inspired by paper and ink, offering support to the sense of touch. It synthesises the standard ethics of a good design with invention and possibility of technology and science.  The goal of the material design is to produce a single underlying system that allows uniform experience across platforms and devices. Mobile rules are fundamental, but touch, voice, mouse and keyboard are all prime input methods.

  • It has to be Bold, Graphic, Intentional

More than pleasing the eye, the functional elements of material design like grids, colours, space, etc. create a hierarchy, meaning and focus. Thoughtful colour choice, end-to-end imagery, large-scale typography and deliberate white space create a dynamic and realistic interface that facilitates in putting emphasis on user actions making core functionality apparent and providing waypoints for the users.

  • Motion provides Meaning

The only emphasis here is on focusing attention and maintaining continuity. As the primary user actions are the inflexion points, they initiate motion transforming the whole design. All the actions are made to take place in a single environment so that the experience of a user is continuous as they transform and recognise.

UX Is About Giving Convenient Interfaces        

There are few cornerstones responsible for a great UX on both iOS and android apps.

  • Interaction Design (IxD)

Create every component on the screen which the user may open, click, tap or swipe. Having its own realm, IxD sets the guidelines for designers to create an interactive relationship between the user and the app. Before you step onto technical details, take into consideration how users want the app to look and interact. Do you know where and how the user is going to use it and what is he trying to gain out if it? Well, try to have a preliminary idea of it. Then decide on how my user is going to navigate and interact with the interface and how much scope is there for errors. Ultimately it has to be flexible, robust, and easy to operate with easy to understand the content and not too overwhelming visualisation. Everything from a simple link to button and tabs, define the Interaction Design.

  • Wireframes and Prototype

With a great design strategy, wireframing of key interactions and creation of prototypes, you can optimise your user experience. By prototyping you mean designing a fully functional app and test the new design for its look and feel. By wireframing you have a visual illustration of the app with links, text, graphics and then you can get the idea of how the components are placed on the screen.

  • Information Architect

Create a blueprint of your app design to produce a catalogue of the text, images or bars, to have an idea of how it should be classified. You can do competitor analysis, read tutorials and analyse how users react as they progress through a task. Then changes can be illustrated and accordingly placement of info on the screen can be done. E.g. you might want the search bar to be organised by name and not by price.

  • User Research

At the initial stage of app development, conduct a user research to arrive at a solution. E.g. you have created an iOS app and want to know how your customer reacts to it, through this research you can have a real-time idea if they are able to understand the app and its functionalities. This will save your future efforts and hands-on user feedback.

Scenarios :

  • Scenarios will answer the how, what, why, who, where and when of the app usage.

A scenario is basically the user journey determined by calculated user experience (i.e. what ideally should happen), but have the potential to frame what is currently happening.

They include many forms like written narratives, visual storyboards, comic strips or even videos, providing a reality check for your designs. They allow you to see how the people will interact with the app in the real world while signifying the usability of tools in users’ day-to-day tasks.
Author Chris Nodder suggests writing scenarios and altering them into visual storyboards that have the elements to show interactions, which are hard to describe in words alone, like emotions, actions, details and progressions. The focus is primarily on what happens and not necessarily on how it happens. For instance, Jane brings up a larger image of the t-short she thinks would look good on her.

Author Chris Nodder suggests writing scenarios and altering them into visual storyboards that have the elements to show interactions, which are hard to describe in words alone, like emotions, actions, details and progressions. The focus is primarily on what happens and not necessarily on how it happens. For instance, Jane brings up a larger image of the t-shirt she thinks would look good on her.

Add any remarks or inputs that you feel are essential at this step. For instance, make a note that there might be alternative images available to the t-shirt, such as a back shot and a side shot.

Add any remarks or inputs that you feel are essential at this step. For instance, make a note that there might be alternative images available to the t-shirt, such as a back shot and a side shot.

Welcome any questions and assumptions at this step and try to resolve them. For instance, will the images of t-shirt be of same size and aspect ratio? Somebody might also give you good suggestions that you should keep in mind. For instance, allowing Jane to zoom in on an image so that she can see the t-shirt in more detail.

All this will give users a great deal of satisfaction with improved usability, accessibility and choice, as they engage more with your app.